If films made on some banners can define the careers of certain actors, then “Vijaya Madhavi Pictures” ought to be it for Krishnam Raju. His association with the banner started in 1978 with “Katakatala Rudrayya”, which got him the rebel image. “Rangoon Rowdy” followed next on the same banner and the actor never looked back. “Raaraaju” was their first film in the slab system.