Glamorous Sridevi on the cover page of one of the issues of Jyothi Chitra in 1982! Heroines with Amrapali costumes was one of the success mantras of film-maker K.Raghavendra Rao. He started the practise with Sridevi in Vetagadu (1978) and used it with great effect in movies like “Devatha”, “Prema Kanuka”, “Pattabhishekam”, “Kondaveeti Raja”, “Apoorva Sahoodharulu” etc.

S.S.Ravi Chandra (“Desoddharakudu”), A. Kodanda Rami Reddy (Namasthee Suswagatham song in “Kirayi Kotigadu”, “Andamaa Alaa Alaa” song in “Donga”, “Thaluku Thamboolamistha” song in “Anasuyamma Gari Alludu), Ravi Raja Pinisetty (“Bangaaru Bullodu”) are some of the other commercial film-makers who benefitted by leveraging this success sutra.

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