Lalitha Sivajyothy’s Sankar Reddy (above). He was the face behind N.T.R.’s Lavakusa the first full length Color film in Telugu. He was crestfallen with the debacle of his other high-budget film “Rahasyam” with A.N.R. in the lead. “Maanavathi”, “SathiSavithri” and “Charanadaasi” are the other films he produced. Sankar Reddy also distributed several films through his Lalitha Sankar distribution offices in Madras and Nellore.