Circa 1986. It was Pre-Multiplex era. It was a lengthy movie (20 reels) with the total running time little shy of three hours. It was not a social film. But the pre-release buzz for the film was unprecedented. True to the hype, the movie created several records at the box-office but this one is just incredible as it got 41 screenings in a week in a single theatre in its first week.
The movie is none other than Superstar’s “Simhaasanam”, the first 70 MM movie in Telugu Film Industry.